How to Learn About Influencer Marketing

Before I get started on this review, I’d like to share that I received compensation and a free copy of this book, The Ultimate Guide to Influencer Marketing by Joe Sinkwitz with a foreword by Dave Snyder, in exchange for posting an honest review here on Intrinsic Vicissitude.

The Ultimate Guide to Influencer Marketing
The Ultimate Guide to Influencer Marketing: Kindle Edition

I chose the Kindle version of the book because I love being able to start reading as soon as I get inspired by a topic.

One specific thing I liked about this book is that it includes information for both digital publishers and influencers.

I’m so happy to say I didn’t find anything I specifically disliked about the book; though I will note that it’s written for advanced readers.

My “day job” is copywriting for other businesses, and one thing that’s frequently stressed is to keep writing at around a fifth-grade to eighth-grade reading level to make it comfortable and enjoyable for readers, and I would guess this to be written at a level geared toward an advanced-level reader.

Influencer Marketing for Digital Publishers

One thing I deal with every day, as a small digital publisher, is figuring everything out on my own. So, I look for books that include information on how to do things to make my sites successful. That’s one reason I wanted to review this book, and really, I would have read it whether I had received a free copy or not. (That part was just a bonus on top of the info I got from the book.)

While I don’t want to give away the specific tips I found in the book that cover my situation and apply to my sites, I would like to mention that I found a lot of actionable information. When I read this type of instructional book, I read looking for things I can do that apply to whatever aspect of digital publishing I’m working on right then.

Influencer Marketing for Influencers

This is where this book, The Ultimate Guide to Influencer Marketing, which is available on Amazon, really becomes a “win” for me. I get to enjoy life from both sides of the influencer marketing world because, in addition to being a digital publisher, I’m also dabbling in the influencer side of this equation through Intellifluence.

There’s SO much to learn about influencer marketing, though, like the part about being upfront when doing a paid review. The key seems to be in being honest, both in reviews to keep your credibility with your readers and social media followers – and with disclosures, which the book explains much better than I could.

This review is a perfect example of an influencer marketing campaign because I received something in exchange for reading and preparing an honest review of this book. (Really, though, if I hadn’t found the book “worthy”, I would have either returned what I received and declined to proceed with the opportunity or simply wrote what I thought and felt bad about it.) 

 

 

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